The Pacific Prime CXA story

We’re one of the largest employee benefits brokers in Singapore and Hong Kong. Our mission is to improve employee health by shifting treatment spending to wellness and disease prevention.

It all began in 2013.

Insurance industry veteran, Rosaline Koo, found that the industry could not resolve the rising cost of healthcare and that one-size-fits-all benefits could not meet diverse employee needs. So in 2013, she embarked on a mission to digitize the benefits and wellness value chain and to unleash the potential of data. She took her life savings of SGD $5 million, borrowed that much again from the bank, and set up CXA in her living room.

First came the launch with not one,
but three Fortune 500 clients.

3 Fortune 500 firms – from tech, financial services, and manufacturing sectors became the first of many to join, giving Rosaline the confidence to buy Singapore’s largest local Employee Benefits broker (Pan), acquire more Fortune 500 clients, and expand CXA.

Opening in Hong Kong was
a major step forward.

From there, we grew our wellness provider network, signed our first distribution deal with a global insurer, and merged Pan into CXA Group.

China came next.

As we grew, we collected innovation awards along the way and established a partnership with Fosun and Howden to expand CXA to 20 cities across Asia. We also acquired Shanghai and Beijing licenses and Medi-Plus, one of China's largest medical check-up aggregators.

Pacific Prime acquires
CXA Group’s brokerage arms.

As of February 4th, 2021, Pacific Prime, an award-winning global insurance broker, acquired CXA’s Group’s brokerage arms in Hong Kong and Singapore. Together, we share the same vision in providing client-focused, technology-driven solutions and long-term ambition to solidify our foothold in the Asia-Pacific region, while bolstering our technological capabilities.

Our story continues.